The GTM funnel project: your funnel as a map, measured on a schedule
Denker learns your data sources once, writes down how it measures, then repeats it daily or weekly.
Summary
The GTM funnel template is a Denker project that tracks your go-to-market funnels from the analytics you already use and shows them as a funnel map. On its first run Denker explores your sources, asks you what it cannot work out, and writes a runbook: where each number comes from and how it is measured. Every later run, daily or weekly, follows that runbook, records the numbers in a ledger, redraws the map and suggests up to three next steps. Nothing runs until you say Start.
Key points
- One map from the tools you already use, such as PostHog, Google Analytics, Search Console, Stripe, your CRM or your app store, connected or read in your browser.
- The first run settles a runbook, so every later run measures each stage the same way and the numbers stay comparable.
- Each run ends with up to three next steps with evidence, as backlog tasks. Denker never sends or posts anything.
Your funnel lives in many tabs: visits in one analytics tool, sign-ups in another, payments in Stripe, deals in your CRM. Putting them together into one picture is manual work, so it is easy to put off. The GTM funnel template gives that routine to Denker: it learns where your numbers live once, writes down how it measures them, and repeats the same steps on your schedule.
What the GTM funnel template is
A go-to-market funnel is the path from a first visit to a paying customer, split into stages, often per channel. Each stage has a number, and the drop between stages tells you where to look.
The GTM funnel template is a ready-made Denker project that tracks those numbers for you and shows them as a funnel map. It keeps every measurement, so you can see how each stage changes over time.
To set it up, ask Denker in the chat, for example: “Set up a project that tracks my funnels.”
What Denker asks during setup
Denker starts from your business details from setup and what it already remembers about your work. When something is unclear, it asks.
It asks which tracking windows you want. The default is 24 hours, 7 days and 30 days. It asks how often to repeat: daily or weekly.
Then it asks you to connect your analytics, for example PostHog, Google Analytics, Search Console, Stripe, your CRM or your app store. A source you do not connect, Denker can read in your browser instead.
The first run writes the runbook
Your first run is different from the rest. Denker explores your sources to learn what works and what does not, and asks for your input along the way.
The result is a runbook, the written plan every later run follows.
| Part | What it says |
|---|---|
| Sources | Which tools the numbers come from. |
| Stage measures | How the number for each funnel stage is measured. |
| Windows | The tracking windows each number is reported for. |
| Known gaps | What cannot be measured yet. |
| Repeat checklist | The steps each later run goes through. |
Because the runbook is written down, every run measures the same way, and the numbers from one run compare with the next.
How each later run works
On your schedule, daily or weekly, Denker follows the runbook. It writes each measurement to a funnel ledger, so the history stays in one table, and it redraws the funnel map from the new numbers.
Each run ends with up to three next steps, each with the evidence behind it. They land as tasks in the backlog, where they wait for you.
What stays in your hands
Nothing runs until you say Start. You choose the tracking windows, how often to repeat and which tools to connect.
Denker never sends or posts anything, and its next steps wait in the backlog for you. It never invents a number; the runbook lists the known gaps.
How to start
Download Denker for Mac or Windows and ask in the chat: “Set up a project that tracks my funnels.” Answer Denker's questions, connect the tools you want, and say Start. The first run writes the runbook with you; every later run repeats it.
Prefer to set it up with someone? Use the Book a 1:1 setup call button at the end of this page. We go through your funnel, your tools and your first runbook with you.
Frequently asked questions
Which analytics tools does the template work with?
Denker asks you to connect the tools that hold your funnel numbers, for example PostHog, Google Analytics, Search Console, Stripe, your CRM or your app store. A tool you do not connect, Denker can read in your browser instead.
How often does it run?
Daily or weekly, as you choose during setup. Each run reports your tracking windows, by default 24 hours, 7 days and 30 days.
Why is the first run different?
The first run explores your sources, asks for your input and writes the runbook. Every later run follows that runbook, so each stage is measured the same way every time.
Will Denker send or post anything?
No. Denker measures, records and suggests up to three next steps as backlog tasks. Nothing is sent or posted.
Can someone help me set it up?
Yes. Book a 1:1 setup call from this page and we set up the project with you.